Cult & King, the new kids at the House.

“What’s in this beautiful bottle?”

This is the question we hear so often.

We thought this is a great opportunity to explain why we’ve added to our product collection, and what we like most about Cult & King. While we LOVE Davines, we want to offer a true range of styling options.

It all started with Mallory’s hunt for the perfect air drying product to allow the freedom of lived-in hair for all types. Did this unicorn product exist? Oh yes it did! After testing over seven hair balms, we finally found the one we loved. Knowing that the line was larger, we were offered a testing kit. We all became obsessed.

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Clean and Simple, effective products are what we are all about. “All CULT+KING products are formaldehyde-free. Paraben-free. Petroleum-free. Gluten-free. Propylene glycol-free. Synthetic fragrance-free. Phythalate-free. TEA-, DEA and MEA-free. Mineral oil-free. Synthetic dye-free. Coal tar-free. Synthetic detergent-free. Animal testing-free. Green washing-free. The cleanest products on the market. The less chemicals you put in and on your body, the better for you.”

Then comes the green factor, it’s not a secret that caring for the environment is something that matters to us. We fell in love with the mission of Cult & King: “ WE ARE TRULY, MADLY, DEEPLY ANTI-PLASTIC AND STYROFOAM.”

“We need to abandon “throw away” culture, and we need to do it now. Our beautiful oceans are being ruined. Our landfills are overflowing. We make our packaging beautiful in the hopes that you will reuse and repurpose every piece when it’s empty. It’s also recyclable if you choose to discard it. Our glass,  aluminum, bamboo and wood packaging is made to last a lifetime.“

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Not to mention they are proud members of One Percent for the Planet™.  That means we contribute 1% of total sales to environmental organizations working to clean up our world. Learn more at onepercentfortheplanet.org.

PLUS! NO ANIMAL TESTING.

Between loving the planet and being chemical free, we couldn’t turn this product down. Turns out they have the absolute best dry shampoo ever created and we can’t live with out it.

Ask your stylist all about Cult & King, we would love to share more with you!!

All the best and Happy Hair,

The Craft House Team